Doug Rauch is our 10th Cinderella CEO podcast interview. Soft spoken, and really smart, the former president of Trader Joe’s, and current CEO of Conscious Capitalism, Doug Rauch has also started a project called the Daily Table to bring fresh food to the inner cities. Doug talks about how he fell into the grocery biz, and how to avoid “crapitalism!” We talk about how to excel as an entrepreneur, and why listeners may want to consider becoming “intrapreneurs” as an alternative. Doug discusses capitalism, how it can be a force for good, and why “Conscious Capitalism” caught his attention. (This is a re-edit of the first interview for better audio clarity).