Doug Rauch, the former president of Trader Joe’s, now the CEO of the non-profit, Conscious Capitalism, sat down with Cinderella CEO On Air in Chicago to record a fascinating interview. Rauch, still a grocery guru, who cares deeply about the power of good that business brings to the table, recently started a new retail concept called the Daily Table. Busy leading the National Conscious Capitalism movement, he shares his story of how he started with Trader Joe’s, and how he he

Do you have something valuable to sell? Lisa Earle McLeod, says that top performers want to improve their customers’ lives. Her sales leadership lessons are based on the notion of “noble sales.” The founder of McLeod & More, Inc., a sales leadership consultancy, Lisa Earl McLeod Lisa shares Cinderella to CEO advice with listeners: 1. Don’t feel sleazy if you’re selling something you believe in that can help someone. Customers have free will to pick and choose. 2. It’s you

Doug Rauch is our 10th Cinderella CEO podcast interview. Soft spoken, and really smart, the former president of Trader Joe’s, and current CEO of Conscious Capitalism, Doug Rauch has also started a project called the Daily Table to bring fresh food to the inner cities. Doug talks about how he fell into the grocery biz, and how to avoid “crapitalism!” We talk about how to excel as an entrepreneur, and why listeners may want to consider becoming “intrapreneurs” as an alternati